Dinic — F&B Operating System for Asia

How we think

We didn’t start with software. We started with operations.

Dinic grew from years of F&B consulting across Asian markets — tested through real projects before it became a platform.

Consulting-first

Every feature started as a problem we encountered with real operators.

Always improving

Weekly reviews of platform performance, operator feedback, and new technology.

Built for Asia

SE Asia and Greater China realities — designed in, not adapted from elsewhere.

// Outlet: Sukhumvit — Daily snapshot

94%

Compliance score

12 tasks

Open today

3.2%

Food waste vs target

Active modules

ChefHub Tablesafe Ops Insightic AuditFlow Stockflow CFO

Recent activity

Fridge temp log — completed 07:14

Mise en place checklist — 2 items pending

Weekly audit scheduled — Friday 10:00

The platform

One platform. Every layer of your operation.

29 modules across 8 categories. Modular by design — use what you need, connect what matters.

Opening

ConceptLab

Project and develop new F&B concepts

Insightic

Real-time business insights & benchmarks

EquiPro

Equipment management & procurement

Operations

Ops

Tasks, workflows & real-time execution

Verify

Standards, compliance & consistency

Tablesafe

Food safety & hygiene controls

AuditFlow

Audits, checklists & compliance reporting

BOH — Back of House

ChefHub

Recipes, SOPs & kitchen communication

Cut

Foodwaste & cost optimisation

BarsyncSoon

Bar operations & beverage cost control

Chef2techSoon

Kitchen tech integration & equipment data

Staff

Talent

Team management & development

Flow

Shift management & workforce scheduling

AcademySoon

Digital training & structured learning

Finances

Stockflow

Inventory control & waste reduction

MercadoLater

Purchasing & supplier management

CFOLater

Financial oversight & performance

Sales

Guest

Guest interactions & transactions

BookIn

Reservations & table turnover

Brandhub

Brand assets, marketing & content management

ShakeX

Promotions, offers & loyalty mechanics

Services

Capital

Financing solutions for F&B growth

ServiceHub

Trusted F&B service providers

AppstoreSoon

Discover & add integrations

Not sure where to start? We’ll map your operation and recommend what actually matters →

The F&B Journey

From first idea to full operation — and everything in between.

Every stage of an F&B project needs the right people and the right tools. Dinic is designed to be there at every step.

Concept & strategy

Before anything is built, the idea needs to be validated, positioned, and financially stress-tested.

People involved

F&B consultant

Concept positioning & feasibility

Investor / founder

Capital structure & business plan

Market analyst

Location, competition & demand

Dinic solutions

ConceptLab

Project and develop new F&B concepts

Insightic

Real-time business insights & benchmarks

ServiceHub

Trusted F&B service providers

↻How Dinic helps: ConceptLab briefs are built from real TFC consulting methodology. Insightic benchmarks updated with real Asian market data.

Pre-opening

Design, build, hire, train. The 3–6 months before opening are where most F&B projects lose control.

People involved

Interior designer

Spatial design & flow

Executive chef

Menu development & kitchen design

Compliance advisor

Licensing, food safety & permits

Dinic solutions

ChefHub

Recipes, SOPs & kitchen communication

Talent

Team management & development

Tablesafe

Food safety & hygiene controls

EquiPro

Equipment management & procurement

↻How Dinic helps: Pre-opening is where the most expensive mistakes happen. Dinic’s modules are sequenced to match the actual timeline.

Launch

The first weeks are chaotic by nature. The goal is to stabilise fast — identify what’s breaking and fix it quickly.

People involved

Head chef

Kitchen execution & quality control

General manager

Floor operations & team leadership

F&B consultant

On-site support & troubleshooting

Dinic solutions

Ops

Tasks, workflows & real-time execution

Guest

Guest interactions & transactions

Insightic

Real-time business insights & benchmarks

↻How Dinic helps: Launch week data is the most valuable data you’ll ever collect. Insightic flags anomalies in the first 30 days.

Daily operations

The engine needs to run every shift, every day. Staff need direction. Managers need visibility. Owners need numbers.

People involved

General manager

Daily oversight & reporting

Head chef

Kitchen operations & cost control

Purchasing manager

Supplier orders & stock control

Dinic solutions

ChefHub

Recipes, SOPs & kitchen comms

Stockflow

Inventory control & waste reduction

Ops + Cut

Workflows, execution & cost optimisation

↻How Dinic helps: Daily ops is where small inefficiencies compound into big losses. Dinic’s weekly improvement cycle keeps the platform sharp.

Growth & expansion

A second location. A new concept. Growth exposes every system weakness hidden when it was just one restaurant.

People involved

F&B consultant

Expansion strategy & new markets

Investor / CFO

Capital planning & unit economics

Tech specialist

System integration & scaling

Dinic solutions

ConceptLab

Project and develop new F&B concepts

Capital

Financing solutions for F&B growth

Insightic

Real-time business insights & benchmarks

↻How Dinic helps: Multi-location operations need standardisation without rigidity. Dinic’s modular architecture lets each location be configured independently.

Turnaround & rescue

Revenue is dropping, costs are out of control, or the concept has lost its edge. A structured intervention is needed before it’s too late.

People involved

F&B consultant

Operational audit & recovery plan

Financial advisor

Cost restructuring & cash flow

Brand strategist

Repositioning & guest re-engagement

Dinic solutions

Insightic

Real-time business insights & benchmarks

AuditFlow

Audits, checklists & compliance reporting

Stockflow + CFO

Inventory control & financial oversight

↻How Dinic helps: Dinic gives turnaround consultants and owners a single view of where the bleeding is — from food cost to staff performance to guest sentiment — so fixes are targeted, not guesswork.

Founding partners

This is not a software subscription. It’s a founding partnership.

Dinic is growing through a select network of founding partners — operators who help shape the platform, brands who become part of the ecosystem, and specialists who bring the human expertise every F&B project needs.

Partner types — operators, brands & specialists. Each with a different role.

Asia

SE Asia and Greater China. Bangkok, Shanghai, Ho Chi Minh City, Hong Kong.

Operator partner

Restaurants & F&B groups

Use Dinic in live operations, stress-test it, and shape what it becomes. Early operators get founder pricing and a direct line to the product team.

Early access to all modules as they launch

Founder pricing locked in for 24 months

Direct input into the product roadmap

Access to the full specialist network

Apply as operator partner →

Brand & supplier

Brands, equipment & distributors

Integrate into the Dinic ecosystem and get visibility with the operators who matter across SE Asia and Greater China.

Visibility within Dinic’s operator network

Platform integration & co-marketing

Access to anonymised operator data & trends

Asia market reach via TFC network

Apply as brand partner →

Specialist partner

Consultants, chefs & designers

Join the Dinic specialist network — get access to projects, co-branding, and a platform built around how you work.

Project referrals from TFC & Dinic clients

Co-branding & Dinic network profile

Platform tools built for your discipline

Cross-discipline collaboration on projects

Apply as specialist partner →

Specialist network

The disciplines behind every great F&B project.

Dinic’s specialist partner network covers every expertise an F&B project needs.

F&B consultants

Concept, operations, menu strategy & market entry

Executive chefs

Menu R&D, kitchen design & culinary training

Interior designers

Hospitality-focused spatial & brand design

Tech specialists

Integration, custom builds & AI implementation

Equipment experts

Specification, procurement & maintenance

Compliance advisors

Licensing, food safety & local regulation

How it works

From application to active partner in four steps.

Apply

Tell us about your business, your stage, and what you’re looking for.

Discovery call

30-minute call to understand your operation and confirm fit.

Onboarding

We map your operation to the right modules and set up your account.

Active partner

Live on the platform. Direct line to the team. Part of the ecosystem.

Living platform

We improve every week. Here’s proof.

Dinic isn’t a finished product. Every week we review operator feedback, field visits, industry meetings, and new technology — and update what needs updating.

Operator sessions

Weekly check-ins with pilot operators. Real friction, real feedback.

Platform data

Usage patterns and performance metrics reviewed every Monday.

TFC consulting

Live consulting work feeds directly into product decisions.

New technology

AI, integrations, and industry tools evaluated weekly.

Platform roadmap

What’s live, what’s coming.

ChefHub — Recipe costing & yield management

Full recipe library with sub-recipe support, yield percentages, and cost-per-portion calculation across outlets.

Live

Tablesafe — Digital food safety logs

HACCP-aligned checklists, temperature logs, and hygiene compliance tracking. Replaces paper-based systems entirely.

Live

AuditFlow — 16-category audit system

Structured audits with corrective action tracking and the TFC Performance Index scoring framework.

Live

Insightic — SE Asia & Taiwan benchmarks

Business intelligence benchmarks updated with real Asian market data from TFC consulting database. Not Western averages.

Live

Barsync — Bar operations & beverage cost control

Full bar module covering pour cost, recipe management, variance tracking, and supplier pricing for beverage operations.

Q3 2026

Academy — Digital training & structured learning

Role-based training pathways, onboarding flows, and knowledge assessments for front and back of house teams.

Q3 2026

Appstore — Third-party integrations hub

Connect Dinic to your POS, accounting software, and delivery platforms. One integration layer for the whole operation.

Q4 2026

CFO — Financial oversight & performance

P&L dashboards, cost structure analysis, and financial performance tracking built for multi-unit F&B operators.

2027

AI — Intelligent automation & predictions

AI-powered insights, anomaly detection, demand forecasting, and workflow automation across all connected modules.

2027

Why trust Dinic

“We got tired of recommending tools that looked good in demos but fell apart in real kitchens. So we built our own — and improve it every week.”

Bruno Magro

Founder, Dinic & Think Food Concepts

Built across Asia

Designed and tested across Thailand, Taiwan, Greater China, and Southeast Asia — where food culture runs deep and operators demand real tools.

Practitioner-built

Every module was designed by consultants who have opened, audited, and operated restaurants — not just sold software to them.

Consulting feeds the product

TFC’s active consulting work across Asia means Dinic is continuously updated with real-world operator intelligence — not product assumptions.

F&B is one of the hardest businesses to run. Most technology makes it harder.

The tools exist. The problem is they were built by people who’ve never closed a restaurant at 2am.

We didn’t start with software. We started with operations.

One platform. Every layer of your operation.

From first idea to full operation — and everything in between.

This is not a software subscription. It’s a founding partnership.

The disciplines behind every great F&B project.

From application to active partner in four steps.

We improve every week. Here’s proof.

What’s live, what’s coming.

Onboarding founding partners across Southeast Asia and Greater China